As part of my work for KONZA Health, I managed media relations. This press release announced the launch of Birth Connect, a product that links the medical records of birth parents and newborns so OB/GYNs receive timely alerts when a patient under their care has delivered.
The release tied the launch to real public health stakes: the U.S. has the highest maternal mortality rate among high-income countries, and physicians outside the birth hospital often didn’t learn of a delivery for days or weeks, delaying follow-up care. Built on a pilot with Hartford HealthCare in Connecticut, Birth Connect was positioned as the latest in a growing suite of KONZA clinical alert products, alongside tools for multidrug-resistant organisms and behavioral health.
Distributed nationally over PR Newswire and through media pitches, the release earned pickup from wire and health IT trade outlets including TMCnet, HIT Consultant, and HIStalk, placing KONZA’s work in front of the hospital and health IT decision-makers who make up its core audience.