The Auraria Campus’ annual report had historically been produced as a PowerPoint deck — functional, but not the kind of piece that reflected the scale of what the campus had accomplished or that stakeholders would want to hold onto. I reimagined it as a printed report worthy of the story: a highly tactile piece with a weighted, textured paper stock on the cover, designed to feel substantial in hand rather than disposable.
The report told the story of Auraria’s unique tri-institutional model — three separate public colleges (Community College of Denver, Metropolitan State University of Denver, and University of Colorado Denver) sharing one 150-acre urban campus of nearly 50,000 students, faculty, and staff — using clean, map-driven spreads to walk readers through the campus’s master-planned neighborhoods and more than $630 million in new construction, acquisitions, and renovations.
The redesign turned a routine internal deck into a piece of collateral the CEO could put directly into the hands of legislators, campus leaders, and advocates.