As principal of my own consultancy, I led the website redesign for KONZA National Network (now KONZA Health), a Kansas-born health information exchange that was in the middle of scaling from a single-state network into a multistate health data organization serving providers, patients, and health plans across the country. The site needed to catch up to that ambition — presenting KONZA as a national player capable of carrying the technical and regulatory weight of large-scale, secure clinical data exchange, while still making a fairly technical service understandable to hospital executives, IT leaders, and partner organizations evaluating the network.
The redesign was part of a broader integrated campaign I directed for KONZA, and it paid off: traffic to the new site jumped 65%, alongside a 60% increase in webinar participation across the same campaign.